Our Inbound Marketing Strategy is Customer Centric, it’s about creating marketing that people Love. Let us remember an Inbound Strategy is about making it easier for potential customers to find our products and services, We do this via SEO (Search Engine Optimisation), Blogging (Content Marketing) and Attraction (Social Media Marketing). Every digital campaign has an anchor, the anchor is the Website, as we will be fundamentally driving traffic to the same, it is important that it is keeping up with the design trends, with a mobile friendly and Search engine optimized back-end to enhance the E-commerce vertical of the business. Given Blogging with educational content is the fundamental of an Inbound Strategy, content that a customer would find helpful, content that does not get irrelevant, this will be added to our website (Blog) in order to be better ranked by the gatekeepers of the internet, the Search Engines (Google/Bing). In order to drive traffic into our website and blog, we will implement a Social Media Marketing campaign on various platforms such as Google (via Adwords), Facebook and Instagram (Adverts), which will help us communicate better with our customers and keep them updated with our latest product developments.